The inquiry into compulsive buying behavior is vital in consumer and marketing research. Although this behavior previously remained important due to its negative aspects in medicine, psychology, and social sciences literature, the current study examined the positive role of compulsive buying behavior from a marketing psychology perspective. The study investigated the impact of determinants of compulsive buying behavior (i.e., anxiety, depression, stress, need for uniqueness, materialism, and lack of self-control) on consumers' repurchase intention through mediating role of compulsive buying behavior. Data was collected through a questionnaire adopting the survey research method by using multistage cluster and stratified sampling techniques were used to determine the sampling unit and sample size. Nine hundred (900) questionnaires were distributed among university students and faculty members. Seven hundred eighty one valid questionnaires were selected for data analysis and to examine the proposed model of the study by applying SPSS and Amos. The findings suggest that determinants of compulsive buying behavior (CBB) are positively associated with consumers' repurchase intention through mediation relationship of compulsive buying behavior. Furthermore, results contribute theoretically to the existing literature on compulsive buying behavior in a developing country. Whereas, it guided the brand managers to use compulsive buying behavior for society's well-being, enhancing of marketer shares, and retail researchers. Excessive consumption patterns and coping strategies will provide new perspectives for future studies in developing countries by highlighting positive aspects of compulsive buying behavior.