Ngetun Beach is an exotic beach because it is located in the niche of Gunung Kidul Hill. However, so far, it has not attracted much attention from tourists. Accessibility to places, travel, and infrastructure is not fulfilled. Even though there is a Pokdarwis, the active participation of the local community is not yet optimal. Research questions about participatory communication developed. Efforts to raise awareness communally through the fantasy of shared welfare and government involvement? Previous research studies on the failure of tourism object management in attracting tourists related to the ecosystem of tourist destinations. The two branding efforts are partial next accessibility and the role of government. However, collective awareness of the importance of tourist destinations has not been studied. Through theory-communication, symbolic convergence from Bormann will be a model for increasing active community participation. This research was conducted using a phenomenological methodology with ethnographic analysis. The study results show that the management of Ngetun Beach is still being approached through a structural approach. The role of the government through regulations is still not optimal. Tourism marketing is done partially, and it still uses a mobilization approach to mobilize community participation. In conclusion, we need to improve participation through active modelling of convergence symbolism. Do integrated marketing and increase the role of the government.