Agriculture was one of the sectors that has survived the COVID-19 pandemic. This study aimed to obtain a market penetration model for mango products in Indramayu Regency, Indonesia, with the hope that it could be used to explore marketing opportunities, build business capabilities, and increase income. The research method used was descriptive qualitative with Atlas.Ti software. The data is collected through surveys and interviews regarding mango farmers’ opportunities, threats, strengths, weaknesses, and marketing strategies. The results showed that mango marketing process was carried out by intermediaries. Utilization of Marketing 4.0 which included co-creation, currency, communal activation, and conversation could be influence consumer behavior (aware, appeal, ask, act, and advocate) so that demand was higher and market share increases.