The emergence of internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper way to make purchases. Electronic Retailing is more than just buying and selling products online. It also includes entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. India has shown tremendous growth in E-Retailing segment. With an internet user base of over 300 million, India has third largest internet population after US & China. India has witnessed major breakthrough E-commerce success stories particularly in e-retail in Consumer Electronics & Fashion Apparel & Home Furnishing segments. E-Retailing creates new opportunities for entrepreneurial start-ups. Ease of Internet access, Safe and secure payment modes coupled with aggressive marketing by E-Retailing Giants has revolutionized this segment. Rapid development in mobile technology has given way to e-logistics companies to serve people as and when required very effectively.