This research analyzes the strategy of the Naqsyabandiyah Tarekat in developing da'wah at the Alfalah and Wasilatul Huda Islamic Boarding Schools, Cicalengka District, Bandung Regency. Through descriptive qualitative methods using observation, documentation and interview guidelines, this research identified a number of supporting and inhibiting factors in the development of this congregation. The results of the research show that effective communication between the Murshid, students and the community is very important. The role of the Mursyid as a leader and role model is also a key factor in the success of this tarekat. In addition, cooperation with the government in terms of facilities is needed. In conclusion, to ensure sustainable growth and development, improvements in communication, a strong role of Murshid, and cooperation with the government needs to be improved. With these steps, the Naqsyabandiyah Order can continue to grow and develop as a spiritual guide for the local community.