Manuscript Title:

THE STATISTICAL ANALYSIS OF MASS MEDIA: AN AGENT OF MIND PEACE AND PUBLIC HEALTH COMMUNICATION POLICY OF PAKISTAN

Author:

Dr. SYEDA MALIHA BEGUM, Dr. SYED SHUJAT HUSAIN, Dr. FAROOQ ADIL

DOI Number:

DOI:10.17605/OSF.IO/23DCJ

Published : 2022-11-23

About the author(s)

1. Dr. SYEDA MALIHA BEGUM - Assistant Professor Department of Media Studies, Jinnah University for Women, Karachi.
2. Dr. SYED SHUJAT HUSAIN - Chairperson, Media Studies department, Jinnah University for women Karachi.
3. Dr. FAROOQ ADIL - Former Visiting faculty of Mass Communication department, University of Karachi.

Full Text : PDF

Abstract

In December 2019, a new illness emerged, resulting in one of the biggest global health disasters ever

recorded. The virus, named 'SARS-CoV-2' causes coronavirus disease. Later on, the World Health

Organization (WHO) referred to it as 'COVID-19'. The rapid spread of this disease over the world shocked

and alarmed the public. The study aimed to discover the public's source of awareness about the pandemic

Covid-19. It also evaluated the people's opinion on which way of medicinal treatment they found effective

for treating COVID-19 and finally found the public's opinion about the responsible role of the media in

spreading awareness among the masses about the Corona Virus and its safety rules. The research

discussed the results through the prism of the Magic Bullet theory and shed light on the role of the media

as an agent of mind peace and public health policy. The statistical analysis in the study shows that social

media is the most effective and interactive medium for serving the masses in the strict nationwide lockdown

situation. Allopathic and herbal treatments were found to be prevalent as remedies for the patients.

However, people preferred herbal therapy as a precautionary treatment.


Keywords

THE STATISTICAL ANALYSIS OF MASS MEDIA: AN AGENT OF MIND PEACE AND PUBLIC HEALTH COMMUNICATION POLICY OF PAKISTAN