Manuscript Title:

AWARENESS AND CONSUMPTION OF ORGANIC FOOD IN RELATION TO DEMOGRAPHIC FACTORS IN SIVAGANGA DISTRICT

Author:

Dr. C.K. MUTHUKUMARAN​

DOI Number:

DOI:10.17605/OSF.IO/3S2M4

Published : 2021-04-10

About the author(s)

1. Dr. C.K. MUTHUKUMARAN​ - Professor Alagappa Institute of Management Alagappa University, Karaikudi, India.

Full Text : PDF

Abstract

Last 5 years have seen lots of changes in the consumption pattern of individuals with concerns rising constantly on the quality of climate conditions, individuals have become aware about changein climate, increasing pollution, and deteriorating air quality, excessive use of chemicals in the farms,increase of carbon particles in environment and impact on population. Consumers now-a-days arevery particular about the products they are consuming, Thus the concept of organic food product come into picture. This concept is gaining impetus in society especially after increase in health problems in individuals. It refers to using such food product which are eco-friendly and safe. Thepaper is a humble attempt to understand the level of awareness about organic food products in Sivaganga District. This paper also aims at understanding the consumption pattern of individuals in Sivaganga District. Statistical tools like ANOVA, Regression analysis, Chi-square tests and different charts are used to analyse the data obtained from a primary survey conducted in Sivaganga District. On the basis of analysis done in the paper, it is concluded that the consumption has increased lately although more awareness should be created to make the consumption more popular among consumers.


Keywords

Fertilizers; Green Revolution; Organic Farming; Organic Food Products; Pesticides.