Manuscript Title:

INVESTIGATION ON CONSUMER AWARENESS TOWARDS ASEAN NEW CAR ASSESSMENT PROGRAM FOR ASEAN COUNTRIES

Author:

EIDA NADIRAH ROSLIN, ZULHAIDI MOHD JAWI, AGUNG EFRIYO HADI, KUNLAPAT THONGKAEW, MOHD ZAKI BAHROM, RIFQI IRZUAN ABDUL JALAL, AHMAD SHAHRIL DAUT, HASAN MUHAMAD ABID HASAN, KHAIRIL ANWAR ABU KASSIM, NURHAYATI MUHD NUR

DOI Number:

DOI:10.17605/OSF.IO/3VK8Y

Published : 2021-12-10

About the author(s)

1. EIDA NADIRAH ROSLIN - Universiti Kuala Lumpur, Malaysia France Institute, Section 14, Jalan Teras Jernang, 43650 Bandar Baru Bangi, Selangor, Malaysia.
2. ZULHAIDI MOHD JAWI - Vehicle Safety and Biomechanics Research Centre, Malaysian Institute of Road Safety Research (MIROS), 43000 Kajang, Selangor, Malaysia & Department of Mechanical Engineering, Faculty of Engineering, National Defence University of Malaysia (UPNM), Sungai Besi, 57000 Kuala Lumpur, Malaysia.
3. AGUNG EFRIYO HADI - Universitas Malahayati, Kota Bandar Lampung, Indonesia.
4. KUNLAPAT THONGKAEW - Prince Songkhla University, Hat Yai, Songkhla, Thailand.
5. MOHD ZAKI BAHROM - Universiti Kuala Lumpur, Malaysia France Institute, Section 14, Jalan Teras Jernang, 43650 Bandar Baru Bangi, Selangor, Malaysia.
6. RIFQI IRZUAN ABDUL JALAL - Universiti Kuala Lumpur, Malaysia France Institute, Section 14, Jalan Teras Jernang, 43650 Bandar Baru Bangi, Selangor, Malaysia.
7. AHMAD SHAHRIL DAUT - Universiti Kuala Lumpur, Malaysia France Institute, Section 14, Jalan Teras Jernang, 43650 Bandar Baru Bangi, Selangor, Malaysia.
8. HASAN MUHAMAD ABID HASAN - Universiti Kuala Lumpur, Malaysia France Institute, Section 14, Jalan Teras Jernang, 43650 Bandar Baru Bangi, Selangor, Malaysia.
9. KHAIRIL ANWAR ABU KASSIM - Vehicle Safety and Biomechanics Research Centre, Malaysian Institute of Road Safety Research (MIROS), 43000 Kajang, Selangor, Malaysia.
10. NURHAYATI MUHD NUR - Universiti Kuala Lumpur Malaysian of Aviation Technology, Jalan Jenderam Hulu, 43900 Sepang Selangor, Malaysia.

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Abstract

The establishment of ASEAN NCAP is intended to lessen the high rates of road accidents within the ASEAN region and especially in major producing countries in Asia. The Road Safety agenda is not merely aimed at road users, but also towards vehicle manufacturers that applies the latest advancements in their vehicle designs in order to elevate their safety vehicle standards. This study is undertaken to gauge the level of understanding of road safety through ASEAN NCAP amongst current consumers in Malaysia, Indonesia and Thailand. As many as 1447 respondents participated in this study. Data was collected throughout 30 main cities in these 3 selected countries. From the analysis, 5 main contributing factors towards consumer purchasing new vehicles were identified. Fuel economy was the most important factor as compared to the rest followed by Comfort, Safety Assist Technology, Purchase Price and Maintenance and Operation Cost). This study also dealt with respondent’s feedback on the selection of the important Safety Technology and Comfort technology features being developed and installed by automotive manufacturers. In Safety Technology features, Anti-lock braking system, Anti-Theft Devices/Alarms and Head Protection Technology were chosen as the important features for a new vehicle. In addition, for the features of Comfort Technology, 5 top features were selected i.e. Air-Conditioning, Route Navigation, Window Tinting, Automatic Transmission and Car Body Kit. For consumer’s attitudes and perceptions on the Vehicle safety, it can be concluded that respondents take the issue of driving safety as an important aspect. Besides than that, the level of awareness on the ASEAN NCAP was also analyzed, with 29.2% of the total respondents being aware of the ASEAN NCAP existence. This value indicates that the effectiveness of these numerous promotional activities conjured by various stakeholders has had an impact. Nevertheless, continuous effort needs to be effected to ensure the ASEAN NCAP becomes a sensible benchmark for consumers and car manufacturers in ASEAN to continuously promote and highlight the importance of the road safety in these developing countries.


Keywords

Road safety, ASEAN NCAP, Vehicle safety, Comfort technology, Safety assist technology, Consumer Awareness