1. Mochammad Jasin -Â Universitas Islam Negeri, Jakarta, Syarif Hidayatullah, Indonesia.
2. Shyamala Susan Vincent - APC Mahalaxmi, Thoothukudi, Tamil Nadu, India.
3. Masroni -Â Politeknik (Malang) Negeri, Indonesia.
4. Bambang Sugiyono Agus Purwono -Â Politeknik (Malang) Negeri, Indonesia.
This research is aiming towards determining and analysing the presiding elements of the promotion, trait, service quality, and decision making toward customer satisfaction at the XBCA Branch Office of XBCA Equity Tower Jakarta, Indonesia. The data used to analyze are primary and secondary data. The sampling technique used was proportional sampling and collected data of 130 appellants from vivid norms such as education, age, monthly income, and gender. Factor Analysis is the measurable strategy that has been used as a research method here. And the results are a) the four mutables brought down to two factors (named promotion, product effort, and choosing the product). b) The primary factor (named promotion and product effort) held up by two mutables (promotion, quality of the product). c) The secondary one (named as choosing the product) held up by two mutables (service quality, & decision making).
Promotion, Quality, Service Quality, Decision Making, Customer Satisfaction.