1. Dr. PRAMOD KUMAR SRIVASTAVA - School of Business Galgotias University, Greater Noida, India.
2. Dr. PUSHPENDU RAKSHIT - Amity Business School, Mumbai Amity University, Maharashtra, India.
3. Dr. VINIT JOSHI - Amity Business School, Mumbai Amity University, Maharashtra, India.
4. Dr. MOHAMMAD ROKIBUL KABIR - School of Business Administration East Delta University, Bangladesh.
The data based on the responses of 126 consumers of premium automobile companies i.e. Tata motors, BMW, Mercedes-Benz, and Ford shows that high-income group millennials from Delhi NCR are the primary users of connected technology-based automobiles. Further, SEM analysis results show that there is a significant role played by the digital service delivery via connected technology on influencing the level of satisfaction.
Digital Service delivery, Connected Technology, Indian Automobile Industry.