1. K. KRISHNAVENI - Research Scholar, Management, BIHER, Chennai.
2. Dr. RAMYA THIYAGARAJAN - Associate Professor - Dept of Business administration, Faculty of Arts and Science College, BIHER,
Chennai.
3. NANDHINI - Assistant Professor – Dept of BBA, SSKV College of Arts and Science for Women, Kanchipuram.
Green items typically characterized as items that are Environmental or Eco cordial and can be reused. Not with standing, every individual might have various feelings about green items. This paper makes sense of about customary promoting and green showcasing, green advertising strategies, and brilliant standards of green advertising. As an outcome, the presence of green items has made another market known as the green market. Finally, makes sense of the Benefits and Challenges of green showcasing and inspects the idea of green advertising and maintainable turn of events.
Green marketing Benefits, GM Importance and GM Strategies