Manuscript Title:

A STUDY OF THE OPINIONS OF DIFFERENT STAKEHOLDERS REGARDING UNIVERSITY GRAPHIC DESIGN IN CHINA

Author:

JEFF POON, Dr. AMIYA BHAUMIK

DOI Number:

DOI:10.17605/OSF.IO/8ZUH5

Published : 2023-01-25

About the author(s)

1. JEFF POON - Scholar Lincoln University College.
2. Dr. AMIYA BHAUMIK - President Lincoln University College.

Full Text : PDF

Abstract

This study examines how Chinese graphic design programmes prepare students for their first job. The research employs questionnaires to obtain information from three sources: recent graduates' selfassessments, instructors, and industry people who can appraise graduates' abilities. Recent grads underestimate the value of professionalism skills (written communication, oral presentations, critiques, etc.) while overestimating design and technical talents (i.e., programs, computer, coding, etc.). Such a finding leads to a counterintuitive conclusion: art education should spend more on abilities that are not immediately related to finishing work quickly and efficiently, but rather skills that transfer art competence into something valuable in the practical context. Photoshop and web design are examples. And, most significantly, excellent communication skills to effectively connect with clients, coworkers, and superiors.


Keywords

Graphic Design, Graduation, Job preparation, professional skills.