Manuscript Title:

THE IMPACT OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY (ICSR) DIMENSIONS ON ISLAMIC BRAND EQUITY OF ISLAMIC BANKS OF PAKISTAN)

Author:

JAWAD HUSSAIN ANSARI, ALI REZA HABIBI

DOI Number:

DOI:10.17605/OSF.IO/ERQ8J

Published : 2023-01-28

About the author(s)

1. JAWAD HUSSAIN ANSARI - Student (Master in Business Management), Ahlul-Bayt International University, Tehran, Iran.
2. ALI REZA HABIBI - Assistant Professor, Ahlul-Bayt International University, Tehran, Iran.

Full Text : PDF

Abstract

The Purpose of this study is to analyze the influence of Islamic brand equity of case of Islamic banks of Pakistan on Islamic corporate social responsibility and its components which are economic, legal, ethical and philanthropic and how Islamic banks of Pakistan contributed towards society specially during Covid-19 years etc. Therefore this study uses reliability analysis, ANOVA and regression technique to measure the extent of relationship between variables. The study shows there is positive relationship between dependent and independent variable. Therefore for analysis questionnaire technique is used from 305 respondents which are Islamic bank account holders and professionals. SPSS used to statistically analyze data. Overall results shows there is a significant relationship between variables and this research is helped to explore this relationship between these variables which is useful for industry as well as country, apart this is the first research which based on these Islamic principles on specific variable. Previous studies were limited to general terms like CSR etc. whereas this study clears the vision of Islam on these variables. Through this research role of Islamic banks of Pakistan towards contribution of ICSR activities specially in Covid-19 years also discussed slightly which make a difference in the development of Pakistan and its economy.


Keywords

Islamic Brand Equity, Islamic Banking, ICSR (Islamic Corporate Social Responsibility), Economic, Legal, Ethical and Philanthropic.