Manuscript Title:

PREDICTION OF MARKET ATTRACTION DUE TO COVID-19, ON THE LIFE CYCLE OF THE COMPANYS BUSINESS FINANCIAL PERFORMANCE

Author:

LESI HERTATI , SRI MARTIPRAMUDENA , HARUN HERI TRISMIYANTO , ZULFADHLI , ESTI TRI ENDARWATI

DOI Number:

DOI:10.17605/OSF.IO/FHQW7

Published : 2021-09-23

About the author(s)

1. LESI HERTATI - Lecturer of Accounting, Indo Global Mandiri University-Indonesia.
2. SRI MARTIPRAMUDENA - Lecturer Faculty of Economics of Management, Mercubuana University Jakarta-Indonesia.
3. HARUNHERI TRISMIYANTO - Lecturer, Departement of STIE – STMIK Dharma Negara Bandung- Indonesia.
4. ZULFADHLI - Lecturer Faculty Economic of Management, Tamansiswa University - Indonesia.
5. ESTI TRI ENDARWATI - Lecturer Faculty Economic ofManagement, Tamansiswa University Palembang-Indonesia

Full Text : PDF

Abstract

Micro, Small and Medium Enterprises is one of the results of community craft creativity, the goal is to dominate the market by creating unique, inexpensive and highly competitive products to improve the community's economy after Covid-19 Micro, small and medium enterprises are a public demand to increase household income to support the family economy. This study aims to measure market attractiveness in order to improve the financial business performance of business companies in order to support the family economy in a world crisis hit by Covid-19. The internal analysis unit is Micro, Small and Medium Enterprises located in the South Sumatra region. The observation unit in this research is the head of the micro, small and medium enterprises as well as the head of the company's business unit. The research method used is a descriptive and explanatory survey with the number of respondents in this study as many as 332 Micro, Small and Medium Enterprises. From the research results, it is revealed that Micro, Small and Medium Enterprises in South Sumatra in improving financial performance, a strategy in competition is a market attraction which can provide a dominant role in the form of ownership of products that are cheap at affordable prices and have great benefits in crisis conditions due to the Covid- 19.


Keywords

Market Attraction, Company Business Financial Performance Lifecycle