1. LE NGUYEN DOAN KHOI - Department of Scientific Research Affairs, Can Tho University, Vietnam.
2. TU VAN BINH - University of Economics Ho Chi Minh City and CFVG, Vietnam.
The objective of this paper was to assess the structure underlying the attitude statements relating to shopping behavior of Asian women consumers. It is tempting to undertake an analysis that would address factors that explain women purchase intentions. Data were collected from 1500 respondents, in particular married women. By using explanatory factor analysis, we found 5 factors related to women shopping behavior namely loyalty program, brand loyalty, introduction to new products, price and product quality.
Factor analysis, shopping behavior, consumers