1. KRISHNA MALLICK - Assistant Professor, Department of Geography, Balarampur College, West Bengal, India.
2. Dr. SHOVAN GHOSH - Associate Professor, Department of Geography, Diamond Harbour Women’s University, West Bengal, India.
Tourism Industry has grown up rapidly as a result of the influence of internet in recent decades. Etourism has an impact on overall satisfaction of the travelers as well as their revisit intention of the same place through the blessings of Information and Communication Technologies (ICT). In small urban towns, where the mediating role of online mode is in juvenile stage, e- tourism however, escalating rapidly. ICT has helped to broadcast regions as per their attraction as a tourist spot. In this article, an initiation has been taken to explore the tourist’s satisfaction level upon e- tourism in travel experience, safety and security and revisit intention in a class I town of Purulia district which has declared as cultural heritage by UNESCO. A structured questionnaire has been used to interview 400 respondents through random sampling. Multiple and logistic regression have been used to determine the effect of internet on tourists’ satisfaction. The study revealed that if the use of internet could be increased, the overall travel experience and revisit intention may also be enhanced among the travellers. The doubt and hesitance pertaining to safety and security issues in using online travel- websites may be minimized through the awareness and frequent use of internet.
ICT, e-tourism, cultural heritage, tourists’ satisfaction.