Manuscript Title:

ADAPTATION STRATEGIES FOR SERVICE BUSINESSES IN SPECIAL ECONOMIC ZONES

Author:

Wanchai Panjan

DOI Number:

DOI:10.17605/OSF.IO/XAFPC

Published : 2021-06-23

About the author(s)

1. Wanchai Panjan - Faculty of Human Resource Development, Ramkhamhaeng University.

Full Text : PDF

Abstract

The research objectives were aimed to 1) explore factors that affect the success of service businesses in Special Economic Zones, 2) develop adaptation strategies for service businesses in special economic zones, and 3) assess adaptation strategies for service businesses in special economic zones. The samples used in the research included three groups: 1) 480 entrepreneurs and heads of service businesses, 2) five experts contemplating the consistency of adaptation strategies for service businesses in Special Economic Zones, and 3) 17 qualified experts in service businesses for assessing suitability and feasibility in applying adaptation strategies for service businesses in special economic zones. The research instrument used in the research was a questionnaire with a reliability value of .96. The statistics applied for the data analysis were frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis. The results revealed: 1 ) five factors affecting the success of service businesses in the special economic zone included (1 ) management process, ( 2) human resources, ( 3)technology, ( 4) marketing, and ( 5) location; 2) the result of the overall five aspects of the adaptation strategies development for service businesses in the special economic zone was consistently at the highest level; and 3) the result of the assessment for all aspects of the adaptation strategies development for service businesses in Special Economic Zones was appropriate at the highest level. As for the possibility of exploiting adaptation strategies for service businesses in the special economic zone, the aspect of human resource strategy was the highest while others were seen high. In the average, management strategy had the highest mean followed by technology strategy.


Keywords

Strategy, Adaptation, Service Business, Special Economic Zone