This research is motivated by the phenomenon of the low quality of graduates produced by universities. BPS data proves that in 2022 universities will contribute 9.39% of the unemployment rate in Indonesia. This starts from the low quality assurance culture that exists in higher education. The general aim of this research is to describe and analyze strategic management of internal quality assurance in improving the quality of graduates in higher education. Specifically, this research aims to describe and analyze 1) strategic environment, 2) strategic formulation, 3) strategic implementation, 4) strategic evaluation, 5) strategic obstacles, and 6) solutions to strategic obstacles. The research method uses qualitative with a descriptive study approach. Data collection techniques use interviews, observation and documentation studies. The grand theory in this research is in accordance with Whellen and Hunger's opinion about strategic management, the middle theory uses Joseph Juran's opinion about total quality management, and the operational theory uses Edward Deming about quality. The research results specifically show that strategic management of internal quality assurance in improving the quality of college graduates is: 1) strategic environmental analysis carried out using strength, weakness, opportunity and threat (SWOT) analysis to analyze strength, weakness, opportunity and threat factors , 2) strategic formulation is carried out by formulating a vision and mission, determining institutional goals, developing strategies, and establishing policy guidelines, 3) strategic implementation is contained in the development program of 8 national
education standards, 4) strategic evaluation is carried out programmatically through monitoring and evaluation activities, evaluation school self, accreditation and performance evaluation, 5) obstacles in strategic implementation lie in the lack of a quality culture, lack of human resources for internal quality auditors, weak control and improvement processes, 6) the solution to these obstacles can be done by developing a quality culture with 6 value systems (theological, logical, physiological, ethical, aesthetic and teleological). The research results generally show that strategic management of internal quality assurance in higher education in improving the quality of graduates has been implemented, but has not provided maximum impact.