The flourishing State of Tamil Nadu's seasoning sector requires creative marketing approaches to thrive. This study's primary goal is to find out how integrated marketing communication (IMC) has used social media to effectively reach a brand across generations with reference to influencer marketing. The study, which is made up of qualitative interviews and eventually extensive quantitative surveys, aims to comprehend Tamil Nadu's consumer behavior. The study is designed to provide insights on the effectiveness of traditional influencer marketing and social media tactics in the area by taking generational preferences into account.