E-Shopping is a form of electronic commerce which allows consumers to directly purchase products or services from seller over the internet using web browser. Growing numbers of consumers shop online to purchase goods and services, gather product information or even browse for enjoyment. E-shopping environments are therefore playing an increasing role in the overall relationship between marketers and their consumers. In this regard, the researcher had aimed to identify the perception level of the consumers towards e-marketing in Erode district of Tamilnadu, India. For this, the researcher has selected 145 respondents in different age groups by using convenient sampling technique. The consumers’ opinion towards e-marketing was collected by using structured questionnaire. The collected details were subdued into tables by using percentage analysis, mean score analysis and Anova analysis. From the research, it is found that female, less than 25 years aged, home maker and students have more perception in practicing E-Marketing.