The purpose of this study was to determine the influence of celebrity endors, word of mouh and brand image on interest in buying cimory yogurt on the tiktok application in Bandung at PT Cisarua Mountain Dairy Tbk. This study uses quantitative descriptive method, the population in this study is the community in Bandung. Determination of population and sample using the cochar formula so that it gets a total of 385 respondents, research data is analyzed using descriptive analysis, and verifiative analysis and data analysis techniques using statistical applications in the form of SPSS 25. The results of the descriptive analysis showed that the variables celebrity endors, word of mouth, brand image and buying interest had a very high average value. Furthermore, the study had a significant influence between the independent variable and the dependent variable, significant values for the variables celebrity endors, word of mouth, brand image and buying interest were 0.01 and 0.00 respectively so that < 0.05 means (H1) (H2) and (H3) accepted, with the conclusion of celebrity endors, word of mouh and brand image Has a significant influence on the interest in buying cimory yogurt partially. Then the simultaneous significant test (F test) was 0.00 < 0.05 meaning (H4) was accepted, with celebrity endors, word of mouh and brand image having a significant influence on interest in buying cimory yogurt simultaneously.