Over the past 20 years, academic research on green sheen has grown in parallel with public concern, and a substantial amount of literature has been produced on the topic. Therefore, we analyze the green sheen research in this study in order to present an evaluation of the field's trends and advancements as well as a synthesis of the conceptual and empirical findings offered in earlier studies. Our theoretical contribution is primarily guided by the criticism found in the literature on green sheen, which maintains that the growth of green sheen is facilitated by the CSR (Corporate Social Responsibility) approach's entirely voluntary character. The literature on CSR still generally accepts the idea of voluntary CSR, despite the fact that it appears to be a grey area that permits misleading "green" advertising. Therefore, we propose that the best strategy to prevent green sheen would be to combine mandatory and voluntary measures. Effective corporate social responsibility activities should be encouraged by the new paradigm as it shapes the parameters and criteria for their accomplishment and communication. This is due to the fact that when businesses overextend their CSR messages, they run the risk of breaching the law.