Manuscript Title:

SOCIAL ENTREPRENEURSHIP: A CONVERGENCE OF SOCIAL WORK VALUES IN COMMERCIAL STRATEGIES

Author:

Dr. M. KANAGARATHINAM, Dr. P. NATHIYA, M.A. REGINA BANU, Dr. O.T.V. LATASRI

DOI Number:

DOI:10.5281/zenodo.18138048

Published : 2025-12-23

About the author(s)

1. Dr. M. KANAGARATHINAM - Dean, School of Commerce, Nehru Arts and Science College, Coimbatore.
2. Dr. P. NATHIYA - Associate Professor and Head, Department of Social Work, Nehru Arts and Science College, Coimbatore.
3. M.A. REGINA BANU - Assistant Professor, Department of Management, VLB Janakiammal College of Arts and Science, Coimbatore.
4. Dr. O.T.V. LATASRI - Assistant Professor, Department of Commerce, Shrimati Indira Gandhi College, Trichy.

Full Text : PDF

Abstract

This paper examines the dynamic intersection between social work values and commercial strategies, with a focus on the emerging field of social entrepreneurship. It examines how socially driven enterprises blend business principles with the commitment to address pressing social issues, generating both financial returns and community benefits. The study uses a mixed-method approach to assess case examples and survey data, revealing key factors for successful integration. The findings underscore the importance of strategic planning, stakeholder engagement, and ethical decision-making to maintain impact


Keywords

Social Entrepreneurship, Convergence of Social Work Values, Commercial Strategies.