Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/ Journal of Tianjin University Science and Technology ISSN (Online): 0493-2137 E-Publication: Online Open Access Vol:54 Issue:10:2021 MANIPULATION TACTICS AND CONSUMER BEHAVIOUR: CREATING A DESIRE TO PURCHASE Dr. EASWARAMOORTHY RANGASWAMY, Dr. SATISH KUMAR SAGADEVAN, MUTHUKRISHNAN RATHINASAMY and Dr. NISHAD NAWAZ DOI:10.17605/OSF.IO/BKHXM POWER DISTANCE AND UNCERTAINTY AVOIDANCE, AND ITS ASSOCIATION WITH MATERIALISM AND COSMOPOLITANISM: EXAMINING THE MEDIATING IMPACT OF CONSUMER GLOBAL BRAND ATTITUDE Dr. HARSANDALDEEP KAUR and PRANAY MOKTAN DOI:10.17605/OSF.IO/2A7RH A STUDY ON PATIENT’S SATISFACTION TOWARDS SERVICE QUALITY OF GOVERNMENT HOSPITALS WITH SPECIAL REFERENCE TO TIRUNELVELI DISTRICT G.S. PON SIVA RAJ ARAVIN and Dr. K. RAJAMANNAR DOI:10.17605/OSF.IO/7D4RX BRAND RECALL AS A MEDIATING VARIABLE IN IN-FILM BRANDING AND PURCHASE INTENTIONAMONG MILLENNIALS BIJI U. NAIR, CHINMAYA VISHWAVIDYAPEETH, Dr. BINDUSREE A.R and Dr. HARISUNDAR G DOI:10.17605/OSF.IO/5RUSC CHROMATIC COLORING OF DISTANCE GRAPHS II V.YEGNANARAYANAN, M. ANITHA, NOEMI C. ROHATINOVICI and E. BALAS DOI:10.17605/OSF.IO/K5FHT EVALUATION OF RECRUITMENT AND SELECTION AND ITS EFFECT ON EMPLOYEE JOB SATISFACTION Dr. L. JANAKI, BRIJESH SINGH and Dr. ANJU SHUKLA DOI:10.17605/OSF.IO/4WSXQ EVALUATION OF TRAINING AND DEVELOPMENT PROGRAM AT SHOPPERS STOP, BANGALORE BRIJESH SINGH, Dr. NARGIS BEGU and Dr. N BABITHA THIMMAIAH DOI:10.17605/OSF.IO/U4SB8 GREEN MARKETING STRATEGIES FOR SUSTAINABLE MUSEUMS OLIVIA GEORGE and Dr. C L JEBA MELVIN DOI:10.17605/OSF.IO/TKWS7 HAMMING DISTANCE LABELING OF CERTAIN GRAPHS S.SEETHALAKSHMI, K. THIRUSANGU and E.ESAKKIAMMAL DOI:10.17605/OSF.IO/FMA2Q IDENTIFYING THE INFLUENCING ATTRIBUTES FOR BRAND PREFERENCE IN SURFACE SANITIZERS – A STUDY USING CONJOINT ANALYSIS Dr D DAVID WINSTER PRAVEENRAJ and Dr. K SUBRAMANI DOI:10.17605/OSF.IO/G85Q2 IMPACT OF BUSINESS VALUATION ON PROFITABILITY OF THE FIRM BRIJESH SINGH, MEENAKSHI CHOPRA and Dr. NARGIS BEGUM DOI:10.17605/OSF.IO/52NYP INFLUENCE OF CONSUMERS’ ATTITUDE TOWARDS INFOMERCIALS ON THEIR PURCHASE INTENTION OF INFOMERCIAL ADVERTISED PRODUCTS SIVA KRISHNA GOUD. JAMPANI and Dr. T. ELANCHEZHIAN DOI:10.17605/OSF.IO/68DHB TOTAL CHROMATIC NUMBER OF EXTENDED DUPLICATE GRAPH OF PATH AND STAR GRAPH FAMILIES Dr. K. THIRUSANGU, M. VIMALA BAI, Dr. C. SHOBANA SARMA DOI:10.17605/OSF.IO/6F5C3 ROLE STRESS AND COPING STRATEGY AMONG THE UNIVERSITIES NON -TEACHING EMPLOYEES GYANA GAUTTAM JENA and Dr. SUJIT KUMAR ACHARYA DOI:10.17605/OSF.IO/QMXF9 INCORPORATING ARTIFICIAL INTELLIGENCE (AI) TOOLS IN EFL CLASSES AT KING KHALID UNIVERSITY (KKU) Dr. KAREM ABDELATIF and AHLULLAH SIDDIQUI DOI:10.17605/OSF.IO/N7QSF THE ROLE OF STRESS ACCOUNTING 0N AN ORGANIZATION: AT UNIVERSITIES IN SUMATRA AND JAVA IRLAN FERY, LESI HERTATI, GAIRAH SINULINGGA, DESFITRINA, TRIANA AGUSTINI and GATOT WIJAYANTO DOI:10.17605/OSF.IO/9RBE3 LEADERSHIP CHALLENGES IN DROUGHT DISASTER RISK MANAGEMENT: BORANA PASTORALIST AREA, SOUTHERN ETHIOPIA PETROS WAKO HALAKE, WANG GUOHUA and ESHETAYEHU KINFU DOI:10.17605/OSF.IO/BZXEU TWITTER SENTIMENT ANALYSIS OF COVID-19 VACCINE IN INDIA Dr. B. MADHURAVANI, Dr. G YUGANDHAR and ADLURI VIJAYA LAKSHMI DOI:10.17605/OSF.IO/UCFK2 THE ROLE OF DOMESTIC DEMAND IN INDONESIAN ECONOMIC GROWTH JONGKERS TAMPUBOLON and OJO JOHNSON ADELAKUN DOI:10.17605/OSF.IO/EY7MW POVERTY REDUCTION AND ITS DYNAMIC INTERACTION WITH ECONOMIC GROWTH AND INCOME INEQUALITY: EVIDENCE FROM NIGERIA (1986 – 2019) GODWIN OLUWASEGUN AJIKE and ADELAKUN O. JOHNSON DOI:10.17605/OSF.IO/RNFQG PREDICTING CALIFORNIA BEARING CAPACITY VALUE OF STABILIZED POND ASH WITH LIME AND LIME SLUDGE USING BIOGEOGRAPHY-BASED MULTI-LAYER PERCEPTRON NEURAL NETWORK JIAMAN LI, JUNDONGWU and WEI HU DOI:10.17605/OSF.IO/469Y5 INTEGRATED RECOMMENDATION AND RANKING MODULE FOR INSTITUTIONS VISHAL KUMAR and VINAMRA SHARMA DOI:10.17605/OSF.IO/GKVZ2 ACTIVE POWER SHARING TECHNIQUE USING ARTIFICIAL INTELLIGENCE BY VOLTAGE CONTROL IN A HYBRID DC/AC MICROGRID USING IOT P.Selvam, R.Devarajan, G. Rama Krishna Prabu and C. Ravi Kumar DOI:10.17605/OSF.IO/CMV2P CENTRALIZED MPPT CONTROLLER SYSTEM OF PV MODULES BY A WIRELESS SENSOR NETWORK G. RAMAKRISHNA PRABU and R. KUMARESAN DOI:10.17605/OSF.IO/XEFQB HOW TO ALIGN COMPANY ENVIRONMENTAL STRATEGY, ENVIRONMENTAL MANAGEMENT SYSTEM ON ENVIRONMENTAL MANAGEMENT ACCOUNTING AND ENVIRONMENTAL PRODUCT INNOVATION OTNIEL SAFKAUR, AARON M. SIMANJUNTAK and LESI HERTATI DOI:10.17605/OSF.IO/B4QU6 HOW NET WORKING CAPITAL METHOD, NET INCOME ON CASH FLOW COVID-19 PADEMIC ERA LILI SYAFITRI, RIZAL EFFENDI, METIZULIYANA, RUSMIDA and MALIAH DOI:10.17605/OSF.IO/S9TQE CHARACTERIZATION OF BASALT AND GLASS FIBER REINFORCED POLYMERS BARS (BFRP AND GFRP) MOHAMED ABDEL-HAMID, FAREED ELGABBAS, IBRAHIM ABDEL-LATIF and YEHIA ABDELZAHER ALI DOI:10.17605/OSF.IO/RQ83G IOT BASED SUBSTATION MONITORING AND CONTROL Dr. R.DEVARAJAN, Dr. P.SELVAM, R. SATHISH and R. RAMRAJ DOI:10.17605/OSF.IO/JZ4RM EVALUATING THE HOME LOANS WITH REFERENCE TO HDFC BANK WITH REFERENCE TO BANGALORE BRIJESH SINGH, Dr SOMASHEKHAR I C, Dr. HEMAPATIL DOI:10.17605/OSF.IO/ZS6BJ IMAGE BRANDING FACTORS & FACILITATING MODEL OF TOURISM DESTINATIONS MANAGEMENT DURING COVID-19 IN PAKISTAN MEHTAB ALAM and KHAIRUL BAHREIN DOI:10.17605/OSF.IO/956PY ENHANCING THE PERFORMANCE OF LEACH ALGORITHM IN CLUSTER-BASED HIERARCHICAL HOMOGENEOUS ROUTING PROTOCOL FOR LARGE AREA COVERAGE IN WSN KALPAVI CY and SUJATHA BM DOI:10.17605/OSF.IO/ETHWX BUILDING CORPORATE VISION AND VALUES - A STRATEGIC SKILL FOR LEADERS SUNIL GEORGE DOI:10.17605/OSF.IO/8CMZV DESIGN AND IMPLEMENTATION OF SOLAR-POWERED, FOURQUADRANT OPERATION AND CONTROL OF THREE-PHASE BLDC MOTOR FOR ELECTRIC VEHICLES Dr. R. Devarajan, Dr. P. Selvam, P. Loganathan and T.K.S. Balakannaian DOI:10.17605/OSF.IO/59HG2 CUSTOMER ENGAGEMENT – A LITERATURE REVIEW LIKITHA VS, Dr. JACOB JOSEPH K and Dr. TIJO THOMAS DOI:10.17605/OSF.IO/EHFMQ DIGITAL TRANSFORMATION IN COVID - 19: PERCEPTIONS OF UNDERGRADUATE STUDENTS Dr. ROSHEN THERESE SEBASTIAN, Dr. GEETHU ANNA MATHEW, Dr. JOMINYJOICE J DOI:10.17605/OSF.IO/DVQKR GREEN MARKETING PRACTICES FOR RESPONSIBLE TOURISM - THE TOURISTS’ PERSPECTIVE AND SATISFACTION OLIVIA GEORGE and Dr. C L JEBA MELVIN DOI:10.17605/OSF.IO/T6QVD INCONSPICUOUS CONSUMPTION OF LUXURY PRODUCTS: A LITERATURE REVIEW TANYA ANN THOMAS and Dr. TIJO THOMAS DOI:10.17605/OSF.IO/Z28YD INFLUENCE OF ASYMMETRICAL MODES ON THE VALUE OF ADDITIONAL POWER LOSSES IN LOW-VOLTAGE ELECTRICAL NETWORKS ILKHOMBEK KHOLIDDINOV, ZAFAR TUYCHIEV, ERALIEV KHOJIAKBAR and MASHKHURA KHOLIDDINOVA DOI:10.17605/OSF.IO/S3EM9 PERCEPTION OF CUSTOMERS TOWARDS MOBILE BANKING IN THE OTTAPALAM MUNCIPALITY GEETHA. K and Dr. K. KANNIAMMAL DOI:10.17605/OSF.IO/KX7N6 ROLE OF TIE STRENGTH IN WORD-OF-MOUTH RECEPTIVENESS AND MOVIE PROMOTION: EVIDENCE FROM INDIAN MOTION PICTURE INDUSTRY ANOOP TOM THOMAS and ANTONY JOSEPH K DOI:10.17605/OSF.IO/Y9CM4 SELF DIRECTED LEARNING AND STUDENT ENGAGEMENT: A CONCEPTUAL REVIEW INDU GEORGE, Dr. JITHA G. NAIR, Dr. BINDUSREE A.R and Dr. HARISUNDAR G DOI:10.17605/OSF.IO/SX7A2 ENERGY MANAGEMENT CONTROL STRATEGY OF PV/BATTERY HYBRID DISTRIBUTED POWER GENERATION SYSTEM WITH AN INTEGRATED THREE-PORT POWER CONVERTER P. LOGANATHAN, Dr. P. SELVAM, Dr. R. DEVARAJAN and R .SHANTHY DOI:10.17605/OSF.IO/NHWH7 TO STUDY THE FACTORS AFFECTING CUSTOMER SATISFACTION TOWARDS HOUSING LOAN SCHEME OF HDFC IN KOTTAYAM DISTRICT SANJU P. CHERIAN and Dr. E. SULAIMAN DOI:10.17605/OSF.IO/8BVMH IMPACT OF COVID-19 PANDEMIC ON THE INDIAN STOCK MARKET: SECTORAL INDICES WISE ANALYSIS P. BHANU SIREESHA and T. 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